Topic 01
Positioning and category framing
Focus areas: Positioning, category framing.
Positioningcategory framing
Module 01 / 06
Syllabus topic
Flux Capital Academy
Go To Market
Subject 03
A practical syllabus for founders navigating go to market.
Positioning, first channels, founder-led sales, pricing, category framing, and how distribution evolves from hand-to-hand trust into repeatable motion.
Go-to-market is the translation layer between product truth and market pull. These topics walk from positioning through first repeatable motion.
6 topicsFounder operating notes
Topic 02
First channels and disciplined experiments
Focus areas: First channels, disciplined experiments.
First channelsdisciplined experiments
Module 02 / 06
Syllabus topic
Topic 03
Founder-led sales and trust transfer
Focus areas: Founder-led sales, trust transfer.
Founder-led salestrust transfer
Module 03 / 06
Syllabus topic
Topic 04
Pricing, packaging, and proof
Focus areas: Pricing, packaging, and proof.
Pricingpackagingand proof
Module 04 / 06
Syllabus topic
Topic 05
Distribution and narrative at small scale
Focus areas: Distribution, narrative at small scale.
Distributionnarrative at small scale
Module 05 / 06
Syllabus topic
Topic 06
From hand-to-hand wins to repeatable motion
A practical module on from hand-to-hand wins to repeatable motion.
From hand-to-hand wins to repeatable motion
Module 06 / 06
Syllabus topic
Start the conversation
If you're building something inevitable, we should talk early.
We value ambition over theater.
A clear note, a sharp deck, and real ambition are enough to start.